Status> Crazy busy. Countdown till Dead, Actually is released? 10 days! That’s 10 days!!!!!
Nikki Gemmel & myself.
The event was an ‘in conversation with’ author Nikki Gemmell, most famous for her somewhat controversial novel ‘The Bride Stripped Bare’ – and hosted by the fabulous people at the Hunter Writers Centre. Her residency at the centre was also part of the promotion of her latests work, ‘With My Body’.
Held at the home of Hunter Writers – (a very early, now unused Police Station locally known as ‘The Lockup’) the night in itself was a feast for the senses. Listening to Nikki’s fascinating journey, hearing the soft summer rain on the covering over what was once an enclosed exercise ‘yard’ for prisoners. Smelling – and indeed feeling – that rain as it floated down on a misty haze through the opening where the roof doesn’t meet the walls; and smelling, tasting and sensing the anguish, hatred and fear that the building seems to have have absorbed over it long history as an incarceration centre. 
The above photo is of the Padded Cell, taken through the doorway, as entry isn’t allowed.
Nikki herself was an interesting character, and while she is impressively educated, has had a very colourful career outside of writing and has written several other successful novels, conversation it seems keeps coming back to that one novel: The Bride Stripped Bare’.
And call me cynical, but looking at how that whole episode panned out, I keep thinking that it was a fabulous marketing ploy. Well, whether it was intended or not – it worked! It caused such a buzz and publishers were falling over each other to get the rights.
If you don’t know the background – or were hiding under a log back in 2003, or barely out of nappies – here’s the gist.
Like many authors, Nikki was suffering with her own issues. Suddenly finding her creative-self lost in a sea of being a wife and new mother, she was stifled – couldn’t write freely – censoring herself with every word. During one of her angst- filled moments she remembered words she’d read earlier about a 17th century author – words I can’t quote directly but were along the lines of: ‘It’s okay to be anonymous’.
Taking this advice literally offered Nikki the creative freedom she’d craved. The censoring stopped because she took herself and her self-imposed fear and restrictions out of the process – and just let the words flow. And flow they did. They poured.
In a brave move that I suspect may have been supported by a canny knowledge of clever marketing, her agent took the book to market. Author name? “Anonymous”.
The story is raw, and it produced what title promised. Such brutal honesty. Such raw, and often shocking, female emotion. There was no filtering. Thus, speculation at the International Book Fair was rife. Everybody had an opinion as to the the ‘real’ author, and probably nobody at first envisaged an Australian expat living in London with two babies at her feet. Consensus was it was somebody famous and the list of names included movie stars, rocks stars and politicians but with the most likely candidate being author Salmon Ruskie’s second – or was it third? – wife.
It’s a great ‘journey’ story, and though the mystery surrounding this book certainly helped to send it soaring to the moon, the fact remains that it first had to be a compelling book.
Of course, while I guess Nikki can look back and smile now, her inevitable ‘outing’ was painful and caused her much stress. Even after publication, speculation was rife, as were sales – and it was probably only a matter of time until the truth was somehow leaked to the press who then camped outside her house making life hell for her and her husband and babies.
I’m sorry that happened – I truly am. No one deserves to be treated with such carelessness by the press. And like most us – when stripped bare, Nikki is simply a wife and mother, a woman working at a difficult job – trying to provide a safe and wholesome life for her children.
But still – it can’t be denied that this episode goes down as one of the most brilliant strokes of marketing in recent history. As said – intentional or not…
Am I being callous in thinking that? How far would you go to ensure a moon-shooting success? It doesn’t have to be a book? In anything in yor life…
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